Waves of Change: digitisation, psychographics, and hyperlocality
If you dislike change, your're really going to hate being defunct. Because that is what is looming behind the choice to either adapt with the constantly changing business landscape, or not. Change doesn't care whether you like it or not. It happens without your permission, and the bad news is that 2012/2013 is shaping up to be another financial year of massive disruption.
Here are three trends that present your organisation with either threats or opportunities depending on how you're positioning yourself along these waves of change.
The digitisation of everything
Cash is no longer king. Kids no longer have physical wallets, but transact via Google Wallet, iTunes, or PayPal. Digital access to music is more important than analogue ownership. Even downloading seems inconvenient in a world where streaming access via the cloud is replacing the need for physical storage. Your Yellow Pages goes straight to recycling,...
Australian Futurist, Disruption, Disruptive Trends
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